Top 12 Real Estate Video Editing Software [2024 Guide]

Top 12 Real Estate Video Editing Software [2024 Guide]

Without the right real estate video production tools, agents and videographers may experience missed opportunities and a loss of potential sales. We’re sharing software options for making real estate marketing videos to give your business a competitive edge.

Prime Picks: Real Estate Video Software Solutions

From Adobe Premiere Pro, a powerful and industry-leading software, to Motionbox.io, a user-friendly and intuitive platform, there are numerous real estate video apps. PowerDirector 365, Promo.com, and VideoProc are also popular choices, each offering unique features and capabilities to help you create a compelling real estate video.

Mastering the art of video production is beneficial for showcasing properties in the best possible light. Virtual tours give your real estate business an edge as you market properties, build trust among buyers, and seal deals.

Chart comparing the different kinds of sofware for real estate image editing

When it comes to showcasing property listings in the most engaging way, real estate professionals have access to a wide range of video editing applications, each offering various editing tools and features to help create visually appealing videos that can attract more clients.

From industry-leading software like Adobe Premiere Pro to user-friendly options like Magisto, these video editors provide the necessary functionality to enhance footage. You can also incorporate branding elements, and ultimately present listings in a polished and compelling manner.

1. Adobe Premiere Pro

The Adobe Premiere Pro is the best video editing software for real estate. It has a user-friendly interface that is easily customizable for realty editors to find convenience in. 

Similar to its cousin for real estate photo editing, the capability to utilize plugins comes as handy as before, allowing you to interface several other programs to enable the highest potential of editing. It also has a batch processing feature, and for an editor with tight deadlines, it spells speed and efficiency.

  • Pros: Widely used industry-standard software with advanced video editing capabilities; integrates seamlessly with other Adobe Creative Cloud apps
  • Cons: Subscription-based pricing model can be expensive; requires a powerful system to run smoothly

Clips being spliced and edited on a video editing software

2. Motionbox.io

Motionbox.io is a user-friendly video editing platform that lets you create a professional-quality video with ease. It's one of our main alternatives to Adobe Premiere Pro, especially whenever we prefer a drag-and-drop interface and an extensive library of templates.

These features enable you to showcase your real estate listings visually within minutes. Aimed at professionals and businesses alike, Motionbox.io streamlines the video creation process by offering features like automated subtitling and various enhancement tools such as background music, voice-over, animation, or transition.

  • Pros: Cloud-based, no need for software installation; intuitive drag-and-drop interface for easy editing
  • Cons: Limited advanced editing features compared to desktop software; internet connection required for use

3. PowerDirector 365

Novice realty editors can get their hands on this editing software as PowerDirector 365 enables you to learn quickly and easily. It carries a timeline panel that allows you to track the effects and progress of the video’s elapsed time and provides easy-to-use drag-and-drop features. 

Realty editors who are familiar with Windows Movie Maker will feel at home with this interface and be able to execute real estate video effects swiftly and with ease.

  • Pros: Supports 4K video editing and advanced features like motion tracking; affordable one-time purchase pricing
  • Cons: Limited to Windows operating system; fewer third-party plugin options compared to some competitors

4. Promo.com

Promo.com simplifies the process of creating captivating real estate videos that highlight your listings, agency, and services. With a broad collection of customizable templates and the ability to incorporate your branding elements, you can craft a video that increases brand awareness, drives website traffic, and positions yourself as a prominent player in the industry. 

Whether for emails, websites, or social media platforms, these visuals can significantly enhance sales, lead generation, and customer conversion, all while being ready in just a few minutes. Promo.com empowers you to showcase your real estate offerings effortlessly through compelling visual content.

  • Pros: Automated creation with templates and stock media library; user-friendly interface suitable for beginners
  • Cons: Subscription-based pricing model; reliance on Internet connection for cloud-based editing

5. VideoProc

The VideoProc software is reminiscent of a real estate photo editing application in that all the tools at your disposal are available here, except now you are editing real estate videos. Such familiar tools are noise reduction, light, and color adjustment.

What is nice about this editing software is that editors can preview their work in high definition before publishing and rendering. This choice of application is among the top you can choose from and has a whole range of uses from marketing to entertainment.

  • Pros: Supports a wide range of video formats and codecs; hardware acceleration for faster video processing
  • Cons: User interface can be overwhelming for beginners; limited support for certain video formats and codecs

6. Videoshop

Videoshop is a browser-based video editor that aims to streamline the creation of real estate listing videos. With its collection of real estate-specific templates, you can quickly and easily produce visually appealing videos without the need for additional software installation.

The Videoshop editor offers a comprehensive set of editing features, letting you customize and enhance your videos with ease. By emphasizing your listings through compelling videos, you can stand out in a highly competitive market and engage potential clients effectively.

  • Pros: AI-powered editing commands for automated creation; cloud-based, no software installation required
  • Cons: Internet connection required for use; subscription-based pricing model

The rooftop of a building that has a pool and greenery

7. DaVinci Resolve

DaVinci Resolve could be a tough one to use, although it was built with a property video editor in mind. It can facilitate multi-user collaboration, making this a unique feature that allows several people to use the program and edit different things at the same time. 

This means a lot on the efficiency side for agents and videographers who want to save time in post-production. With its ability to interface with other programs as plugins, it will be one of those real estate editing apps to be reckoned with.

  • Pros: Powerful color grading and advanced editing capabilities; supports collaboration and team workflows
  • Cons: Steep learning curve, especially for color grading; limited selection of built-in video effects and transitions

8. Magisto

Magisto's real estate video creator is designed to help you achieve your marketing objectives by producing captivating videos with minimal effort. Leveraging its Emotion Sense Technology, Magisto's intelligent video editor can elicit desired emotional responses from viewers. 

The process involves uploading your visual assets, such as photos and video clips, and selecting music that aligns with your real estate video marketing goals. Magisto's algorithm then combines these elements to create a polished final video that resonates with your target audience.

  • Pros: Automated creation with AI-powered editing; user-friendly interface suitable for beginners
  • Cons: Subscription-based pricing model; reliance on Internet connection for cloud-based editing

9. Apple iMovie

Apple iMovie is simple, easy to use, and free. iMovie comes with every Mac computer and can be used by editors just starting out. Its amateur and beginner-friendly interface and programming can easily help create masterpieces out of thin air.

It also contains tons of included effects and sounds, saving you the hassle of having to look for separate files to incorporate into your real estate video. Apple iMovie is enough to get the job done. However, it would still bow down to heavily armed software.

  • Pros: Free and pre-installed on Mac computers; integrates seamlessly with other Apple apps and services
  • Cons: Limited advanced editing features compared to paid software; lacks support for certain video formats and codecs

10. Ripl

Ripl offers a user-friendly video editor and social media management platform tailored for real estate professionals. Its intuitive tools enable you to create, distribute, and track social media content efficiently, whether you're promoting new listings, introducing yourself as a realtor, or sharing home staging tips.

As a real estate video marketing solution, Ripl allows you to upload your logo and customize brand elements like colors and fonts, guaranteeing consistent branding. Ripl empowers you to schedule your social media posts in advance, making it a comprehensive tool for managing your online presence from a single platform accessible on desktop, Android, and iOS devices.

  • Pros: Simultaneously share your branded videos, animations, or static posts across multiple networks; automated video creation with templates
  • Cons: Freemium pricing model with limitations on the free version; reliance on Internet connection for cloud-based editing

Group of people using their laptops and gadgets on a shared table

11. Adobe Premiere Elements

Adobe Premiere Elements is much more practical for beginners. It has an artificial intelligence program that assists real estate editors in the execution of effects, making it simpler and faster. 

The only downside is that since this version of Adobe’s software is not as hard-hitting as the pro version, the processing speed may not be as fast for complex projects. Videos will take more space, RAM, and computer processing speed.

  • Pros: Simplified version of Adobe Premiere Pro with guided edits; integrates with other Adobe apps
  • Cons: Lacks advanced features found in Adobe Premiere Pro; occasional stability issues

12. OpenShot

When you try OpenShot, you may find some similarities with iMovie. However, it will offer more than what you can find in Apple’s brand. It can take on a heavy load of effects.

For a free editing app, that is more than what any realty editor can bargain for. The reality behind this software is it allows you to easily put in the effects with no difficulty and do this even with complex features.

  • Pros: Cross-platform compatibility (Windows, Mac, Linux); simple and user-friendly interface for beginners
  • Cons: Limited advanced editing capabilities compared to paid software; lack of regular updates and support

What Is a Real Estate Video Maker?

A video editor is a software application that lets you edit, manipulate, and enhance video files. A good video editor is a valuable tool for anyone looking to create high-quality, engaging videos.

With a video editor and its powerful video editing tools, you can trim and reorganize footage, apply visual effects, and polish your own real estate videos to create a polished, professional final product.

Purpose of Video Editing in Real Estate

Property sales have soared throughout the last decade and it’s thanks to ways real estate is now accessible for viewing. Real estate photo editing has seen a sharp rise in demand, prompting realty editors to expand their capacities and grow their businesses simultaneously. 

Man using a mouse as he browses in his desktop

As this trend evolved, people grew more associated with using their devices for all things under the sun, including viewing and transacting real estate. This made the online platform a much more viable and reliable avenue for every real estate company to play in.

Video edits are getting to be as popular as real estate photo editing. With the swing of the tide to an online platform for almost all of the viewing and sales, people would love to see more of the videos and stills in place of visiting the property physically immediately. 

The demands and expectations from real estate editing have taken it up a notch. Realty editors and professionals alike are starting to expand their skill sets in applying what they know in real estate photo editing to this aspect.

Benefits of Real Estate Video Marketing

Using video editing in your real estate business can provide numerous benefits and help you stand out in the competitive market. Here are some key advantages:

  • Authentically showcase properties: Video marketing lets you capture a property's true essence and ambiance. This gives potential real estate clients a realistic feel and look of the listing that photos alone cannot convey.
  • Build trust and credibility: Real estate is a business built on trust. Videos enable you as a real estate agent to demonstrate your expertise, achievements, and value proposition, helping you gain the confidence of both buyers and sellers.
  • Streamline the selling process: From acquiring new listings to attracting interested buyers, a well-crafted real estate video can expedite the entire process. They provide a clear call to action and help you market your real estate business effectively.
  • Leverage powerful apps: With the availability of user-friendly real estate video apps and editing commands, creating professional-quality videos has become more accessible. In effect, you can showcase your listings to help customers imagine themselves utilizing that property.

By incorporating compelling videos into your marketing strategy, you can effectively communicate your value proposition and establish a strong connection with your target market.

Bedroom with a ceiling fan and shiny wooden flooring

How to Choose a Video Software

Where real estate video edits are done matters a lot. The platform, the operating system, and more importantly, the device. There are tons of choices to choose from if you hit your local dealer and you can choose from a range of powerful gaming laptops to everyday household trustworthy computers.

One of them, the Mac by Apple is a unique operating system that is designed to carry heavy loads and process hefty projects such that realty editors will not have a difficult and frustrating time.

Related Questions

Do Real Estate Agents Need Video Editors?

Yes, a real estate agent needs professional video editors to create high-quality video ads. As an agent, your own real estate video can effectively market your listings and services.

Do Real Estate Videos Help Sell Real Estate Properties?

Video clips are powerful marketing tools that can help a real estate agent stand out, connect with potential buyers and sellers, and ultimately sell more properties. Engaging real estate videos shared across social media platforms can significantly widen an agent's reach and credibility.

How Do You Make a Professional Real Estate Video?

To create a professional real estate video, incorporate high-quality footage (including drone footage), a clear agent introduction, testimonials, and a strong call-to-action tailored to your target audience. Make sure the video accurately showcases the property's best features.

What Is the Best Video Editing Software for Real Estate?

The best video editing software for creating professional property listing videos includes Adobe Premiere Pro, Motionbox, and PowerDirector 365. These powerful tools offer a range of features and templates to help real estate agents produce stunning, marketable videos.

Conclusion

By investing in the right real estate video maker, you can improve your marketing efforts and create beautiful real estate videos that truly showcase the unique features of your listings. With the ability to craft an engaging video using real estate video editing software, you can connect with potential buyers and drive more sales.

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